The Emotion of Design

The Emotion of Design

What makes a good design?  Some designs can meet all of the right criteria and still miss the mark with the buying public.  Our company experienced this a few years ago when we picked a design called “Holiday Lights”.  It was colorful and charming. It had texture, motion and interest but it was not a top seller that we expected it to be.

Perhaps the snowman is missing an expression.  Images bring about emotional reactions. If it makes you feel warmed, interested, amused, or relaxed, you will want to look at it and keep it around.  One of our new designs, “Best Friends” by renowned artist, Terry Redlin has a very visual and emotional appeal.  When we see a man and his dog, in the most beautiful of settings, the image takes us there.

"Best Friends" by Terry Redlin, courtesy of Wild Wings

Then there is the issue of color. Very similar patterns can have a different appeal if the colors clash.  Colors that are seen together in nature are generally more appealing but some consumers are excited by things that appear to deliberately violate those norms in an effort to achieve the “wow” factor.  Having red berries on green holly could be boring to some when compared with hot pink berries on metallic citrine!   Another of our new designs, “Jeweltone Ornaments” uses purple,  blue, violet and green – not exactly Christmas colors.

Independent Can is excited about our new offering for 2012.   Check out our online catalog when you have a chance.

Http://www.westernspeciatly.com

909-923-6150

Independent Can Company 

2040 South Lynx Plact

Ontario, CA. 91761

Can’t Judge a Book by its Cover? However, we all do it!

Can’t Judge a Book by its Cover?

We are not supposed to “judge a book by its cover”, but the truth is that we do. Without thinking about it, we assign a value to a product by the way that it is presented. This has lead to double and triple packaging, expensive foils, three-dimensional features and less recyclability. Some techniques are designed to catch the eye and some to make an item appear to be more substantial for the cost.

What began as food packaging during the 1800s, tins evolved to beautifully decorated commemorations. They became part of royal events in England, filled with biscuits or cakes. Even today, tins are keepsakes that remain in homes and establishments long after the original product is consumed.

Martha Stewart created a home design empire by taking ordinary, everyday items and events and making them special. Tin packaging does the same for your products. There is quite a difference between giving your loved one a paper box of chocolates and presenting a decorative tin in which to collect future love letters!

CONTACT US BY CLICKING HERE

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A Decorative Tin “Homecoming”

Over the past 20 years it seemed to be a better deal to rely on overseas manufacturers for decorative tin packaging due low labor rates. The resulting cost difference was enough to offset the “unknowns”. Would quality and delivery expectations be met? Would there be invisible health or safety risks? Overseas exporters found ways address obstacles such as language barriers, time zone differences and inventory. The added costs of freight and additional time spend on logistics were addressed by using US brokers. Many brokers were simply logistics managers with no packaging expertise.

In recent years, the labor and transportation costs associated with imported packaging have escalated. Fluctuations in currency and a volatile political climate only add to the cost and delivery uncertainty. Warehousing can have its complications and risks. Product recalls of imported products from unaudited factories made national headlines.

Meanwhile back at home US manufacturers became more lean and efficient, adding significantly to their technological advancements. This not only increased thru-put and contained costs, but also improved quality. Companies that were financially sound, such as Independent Can, were able to invest and move forward. Advances in automation resulted in consistently repeatable, high quality results and better delivery time for customers.

What’s under the wrapper?

Metal Lithography
High Speed, Energy Efficient Coater

Our new coating line as arrived! It is the latest coating and oven system available. This line will be rated at 120 sheets per minute and the oven is reported to operate utilizing 20- 30% less energy than the older drying ovens while providing the cleanest exhaust. Corporate Governance and Corporate Social Responsibility by US businesses must run hand in hand. Generating less Co2 while also using less energy is good for everyone.

Competitive prices, quality and delivery certainty are just a few of the reasons that it makes more sense to Buy American. Needless to say, decorative tin business is “coming home”. Independent Can has been dedicated to manufacturing fine decorative metal packaging, as its primary focus, for more than 80 years.

For more information on the article above CONTACT US BY CLICKING HERE or call 909-923-6150

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