We are not supposed to “judge a book by its cover”, but the truth is that we do. Without thinking about it, we assign a value to a product by the way that it is presented. This has lead to double and triple packaging, expensive foils, three-dimensional features and less recyclability. Some techniques are designed to catch the eye and some to make an item appear to be more substantial for the cost.
What began as food packaging during the 1800s, tins evolved to beautifully decorated commemorations. They became part of royal events in England, filled with biscuits or cakes. Even today, tins are keepsakes that remain in homes and establishments long after the original product is consumed.
Martha Stewart created a home design empire by taking ordinary, everyday items and events and making them special. Tin packaging does the same for your products. There is quite a difference between giving your loved one a paper box of chocolates and presenting a decorative tin in which to collect future love letters!
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