Tuesday, January 31, 2012

The Emotion of Design

The Emotion of Design

What makes a good design?  Some designs can meet all of the right criteria and still miss the mark with the buying public.  Our company experienced this a few years ago when we picked a design called “Holiday Lights”.  It was colorful and charming. It had texture, motion and interest but it was not a top seller that we expected it to be.

Perhaps the snowman is missing an expression.  Images bring about emotional reactions. If it makes you feel warmed, interested, amused, or relaxed, you will want to look at it and keep it around.  One of our new designs, “Best Friends” by renowned artist, Terry Redlin has a very visual and emotional appeal.  When we see a man and his dog, in the most beautiful of settings, the image takes us there.

"Best Friends" by Terry Redlin, courtesy of Wild Wings


Then there is the issue of color. Very similar patterns can have a different appeal if the colors clash.  Colors that are seen together in nature are generally more appealing but some consumers are excited by things that appear to deliberately violate those norms in an effort to achieve the “wow” factor.  Having red berries on green holly could be boring to some when compared with hot pink berries on metallic citrine!   Another of our new designs, “Jeweltone Ornaments” uses purple,  blue, violet and green – not exactly Christmas colors.

Independent Can is excited about our new offering for 2012.   Check out our online catalog when you have a chance.

Http://www.westernspeciatly.com
909-923-6150
Independent Can Company 
2040 South Lynx Plact
Ontario, CA. 91761

Saturday, January 7, 2012

JOB OPENING: Operations Manager - Independent Can Company, Conneaut, OH

Operations Manager CONNEAUT, OHIO DIVISION Independent Can Company, a global familyowned manufacturing company, is seeking a qualified Operations Manager to join our Conneaut, Ohio Division. An engineering degree and background would be helpful. The successful candidate will report to the Vice President of Manufacturing and be responsible for directing and coordinating all activities concerning safety, human resources, administration, production, quality, maintenance, customer satisfaction and community activities for this division. The skills and qualify cations necessary for success in this position are mechanical aptitude, a demonstrated strong analytical ability, promoting process improvement, documentation skills, safety management, coaching, critical thinking and goal setting. The position requires an individual who must be able to interface in a professional manner with plant personnel, offi ce staff, customers and vendors. Finally, he/she must be a team player who has strong leadership, communication and organizational skills while understanding the Company Core Values and the importance of details, accuracy and follow-up. Equal Opportunity Employer ‚M/F/D/V‚ Drug-Free and Smoke-Free Workplace RESUMES WITHOUT COMPLETE SALARY HISTORY WILL NOT BE CONSIDERED Fax resume with complete salary history to: Human Resources Manager 410-272-6494 OR, email to hrdept@independentcan.com. To avoid spam fi lters, position title must be in subject line, or mail to P.O. Box 370, 1300 Brass Mill Road, Belcamp, Maryland 21017

http://www.westernspecialty.com