The Emotion of Design

The Emotion of Design

What makes a good design?  Some designs can meet all of the right criteria and still miss the mark with the buying public.  Our company experienced this a few years ago when we picked a design called “Holiday Lights”.  It was colorful and charming. It had texture, motion and interest but it was not a top seller that we expected it to be.

Perhaps the snowman is missing an expression.  Images bring about emotional reactions. If it makes you feel warmed, interested, amused, or relaxed, you will want to look at it and keep it around.  One of our new designs, “Best Friends” by renowned artist, Terry Redlin has a very visual and emotional appeal.  When we see a man and his dog, in the most beautiful of settings, the image takes us there.

"Best Friends" by Terry Redlin, courtesy of Wild Wings

Then there is the issue of color. Very similar patterns can have a different appeal if the colors clash.  Colors that are seen together in nature are generally more appealing but some consumers are excited by things that appear to deliberately violate those norms in an effort to achieve the “wow” factor.  Having red berries on green holly could be boring to some when compared with hot pink berries on metallic citrine!   Another of our new designs, “Jeweltone Ornaments” uses purple,  blue, violet and green – not exactly Christmas colors.

Independent Can is excited about our new offering for 2012.   Check out our online catalog when you have a chance.

Http://www.westernspeciatly.com

909-923-6150

Independent Can Company 

2040 South Lynx Plact

Ontario, CA. 91761